The Research Blog

BREAKS INSIDE PROGRAMS ID, (channel logo) Auto-promos Advertising curtain (Bumpers) Advertising Auto-promos Bumper (What are we watching) BREAKS BETWEEN PROGRAMS Next or Two stacks (depends) Auto-promo Advertising curtain (Bumpers) Advertising Auto-promo Legal warning If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together. INSERTING PROMOS: Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming. It is important to promote inside the prime-time the next day’s prime-time series. When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials. If the schedule is very tight and there is no advertising in the break   we can simply leave i...

STREET TEAM Street teams are a great marketing tool to utilize fan bases. Popularized by bands decades ago, the street team allows you to communicate with your core audience and expand your reach towards their network.  Objective: To support and strengthen our fan events around the world and to amplify our notoriety outwards from the core circle of fans to wider circles and to create hype and word of mouth in order to support the release of a film or album. Proposal: All Fan events will be organized between the organization and a local distributor. In order to play all our cards and to utilize all our available resources we want to involve the core fan base. With the excuse of the Fan premieres that we will organize around the world we can begin creating excitement among our fans. An event can be a physical event but may also mean the release of an album or a film.  In relation to PR / Marketing we will then have the local distributor promoting through t...

SAMPLE WORKFLOW FOR ASSETS: These are only examples to illustrate the path or workflow a file follows. Video Assets: 1.       Video is recorded on the camera into an SD Card for example. 2.       The SD files are exported from the card on a computer internal Hard Drive. 3.       The files are relabeled according to the naming convention (See previous post). 4.       A copy of these files is then archived in the Film’s Raw Video folder. 5.       A copy of the files should remain in the computer’s hard Drive if these files are used for editing. 6.       After editing, video files are then exported according to the naming convention. 7.       Files are then stored in the film’s edited video folder for access and use. Photographic Assets: Same as for video. It is very important that t...

Leadership, what does it take to be a true leader: Impeccable winning attitude: JUICE: Join Us In Creating Enthusiasm. Always talk positives, this rubs off. If you are not part of the solution you are part of the problem. Willingness to understand that sacrifice is part of success. Time and work ethics, responsibility and focus. The need for persistence to push through tough times. I don’t care what you did yesterday, what are you going to do today? I don’t care what you did today, what are you going to do tomorrow? Love what you do. And if not learn to love it. Enjoying what you are doing, to the point where you want to be here and can’t wait to get here. Success is the journey that gets you there. You can’t have your cake and eat it too, you have to learn to pay the price. Put your pride aside. Become a problem solver. Focus on finding solutions to problems. Know how to honestly overcome negatives in everything you do and how to adapt to the situations. Learn how to de...

CROWDFUNDING: NOTES FROM THEKICKSTARTERGUY.COM CONFERENCE Key notes: Tell a story that is personal. The best way to sell something is to tell a story, if you can tell a story that can connect with your audience, the chances of success will increase dramatically. There are certain timeframes that increase your chances of success: Best day to launch is on a Tuesday at 11am local time. It is best to launch in the middle of the month, always trying to avoid holidays. For film crowdfunding it is best to keep the campaign no longer than 30 to 40 days. The amount you should ask as threshold is the least amount you need to be able to create the project. So the least amount is the best amount, anything over will contribute to creating a better project. Also, always have a stretch goal ready so when the target is hit you can rehash for more money. If you are crowdfunding for a product, it is extremely important to do the research and figure out how much it costs to create the product, ...

How to create a successful crowdfunding campaign: The number one thing to keep in mind is that the success of your campaign is based on prep. A lot of campaigns are unsuccessful and the number one reason is that they were not prepared. Campaigns are composed by a series of elements that are pretty much indispensable. Primary elements: Video, the video is the most important element to your crowdfunding campaign, This is where the audience will get to know you and your project. It is important to connect with the audience and in order to do this, you should tell a story. The first 30 seconds of the video are the most important, if you are unable to hook somebody within these first 30 seconds of the video you will have probably lost them. The most efficient way to structure the video is: Hook: First 30 seconds Story: From 30 seconds to about 2:30 Passion: This is where you express why you want to achieve the project. 2:30 to 3:30 Ask: Then you would ask for p...

TV BIBLE: A bible is the blueprint for a TV series. It is important to distinguish between a proper paper format bible, a writer’s guide bible and a sale bible: Paper format bible consists of all elements needed to create the TV series, including production timelines, set decorations, budgets, etc. You can advance it as much as possible, the key is that the most advance it is the easier it will be for the crew to successfully create the show. Paper format bibles are confidential and to be used internally. Paper formats are an asset and could be sold as is to a production company to develop. The writer’s guide bible only includes elements relevant to the screenwriters. So basically character bios, theme, storylines, synopsis, etc. The sale bible is a reduced version of the paper format bible which you use to sell the TV show. It is kind of like the pitch deck of the show. It should have enough to give a feel for what the show will be like but not too much. The bibles ar...

ROULETTE Roulette is a gambling game played in casinos where the object of the player is to correctly predict the winning number or one of its qualities by placing chips on the table. The game consists of a roulette with a ball and 37 numbers and a panel arranged in a layout that is divided into a number field and a side field. The number field is composed of numbers 0 through 36 and the side field consist of qualities assigned to these numbers: Red or Black, High or Low, Odd or Even and/or its location within the layout: Dozens and Columns. The game is managed by a croupier who is in charge of selling the chips and spinning the roulette. Each player is assigned a color of chips in order to avoid confusion with other players. Each table will determine its minimum and maximum bet and it is usually up to the player to decide how much their betting. How the game works: The players will place their chips in the boxes within the layout, they can place as many chips per round as...

HOW TO ENCRYPT AND COMPRESS FILES ON A MAC First, open the application terminal. You will find it in the utilities folder in the application folder. Then use the command “cd” to “change directory” Type cd /Volumes to go to volumes Once in volumes use the “ls” command to see the list of directories in volumes. When you see the list choose the directory where your files are. Change directory to that directory by typing “cd (the name of the directory)”. Press Enter. The type “ls” to see the list of files inside that directory. Choose the file you want to compress and encrypt. Copy the name and then use this command: zip -er (file name you want).zip (paste the file name here) Press Enter Terminal will then ask for a password. Type in the password you want to use and then verify it again. Press enter and it will create your zip file.