The Research Blog

STREET TEAM Street teams are a great marketing tool to utilize fan bases. Popularized by bands decades ago, the street team allows you to communicate with your core audience and expand your reach towards their network.  Objective: To support and strengthen our fan events around the world and to amplify our notoriety outwards from the core circle of fans to wider circles and to create hype and word of mouth in order to support the release of a film or album. Proposal: All Fan events will be organized between the organization and a local distributor. In order to play all our cards and to utilize all our available resources we want to involve the core fan base. With the excuse of the Fan premieres that we will organize around the world we can begin creating excitement among our fans. An event can be a physical event but may also mean the release of an album or a film.  In relation to PR / Marketing we will then have the local distributor promoting through t...

How to create an Asset Management System for your files When you do not have a proper system for managing your files, you end up wasting a lot of time searching for files and often you end up losing files. A naming convention which will be described in a new post shall accompany the system as it is an integral part of it. In order to be as efficient as possible, it is best if a system is approved beforehand to be able to comply with immediately, thus saving time and money.   Objective: 1.      To organize and classify all media assets in an archive that is simple and efficient. 2.      To develop a system that allows the quick search and recovery of files. 3.      To establish criteria for everyone to follow to archive material that will avoid unnecessary storage costs as well as lost time in the search and recovery. To assist with the establishment of these criteria a document will be created explaining the...

Ejemplos de advertainment : My yard goes Disney http://www.youtube.com/watch?v=i2-hJ_aDaFs Pepsi Smash: http://www.youtube.com/watch?v=HtWOkkhhKcE Victoria´s Secret Fashion Show: http://www.youtube.com/watch?v=pdTmPAg-MYY Green up your life: (British Gas): http://www.youtube.com/watch?v=pBUUKDFFvmM Christmas at Walt Disney World: http://www.foodnetworktv.com/tv-shows/christmas-at-walt-disney-world.html Commentary from Ogilvy from 2008: http://www.youtube.com/watch?v=PTkibhF-6u4

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