The Research Blog

OFF AIR EVENTS GENERAL RULES IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE ? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”) ·      In  France it’s prohibited . ·      The program title may consist of a reference to the name of trademark organizing the event, but may not inc lude calls to action: for example, the invitation to visit the web-site or to acquire goods or services, etc. ·      The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement . ·      The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken) ·      The owner of the trademark used in the title ca...

ARE POLITICAL ORGANISATIONS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Prohibited AUSTRIA Allowed (see general restrictions above¬) BOSNIA Allowed (see general restrictions above¬) BULGARIA Prohibited CROATIA Allowed only during the election campaign, in accordance with the special law. CZECH REPUBLIC Prohibited (with some exceptions) DENMARK Prohibited ESTONIA Allowed (see general restrictions above¬) FRANCE Prohibited FINLAND Allowed (see general restrictions above¬) GEORGIA Prohibited GERMANY Prohibited. However it is disputed whether this ban is still legitimate. It remains to be seen how the new Directive for Advertising and Sponsoring will solve the problem GREECE Allowed (see general restrictions above¬) HUNGARY ...

ARE RELIGIOUS/ATHEIST ORGANISATIONS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Prohibited AUSTRIA Allowed (see general restrictions above¬) BOSNIA Allowed (see general restrictions above¬) BULGARIA Prohibited CROATIA Allowed (see general restrictions above¬) CZECH REPUBLIC Prohibited DENMARK Prohibited ESTONIA Allowed (see general restrictions above¬) FRANCE Allowed (see general restrictions above¬) FINLAND Allowed (see general restrictions above¬) GEORGIA Allowed (see general restrictions above¬) GERMANY Prohibited GREECE Prohibited HUNGARY Allowed (see general restrictions above¬) ISRAEL Prohibited ITALY Allowed (see general restrictions above¬) KAZAKHSTAN Allowed (see general restrictions above-) MACEDONIA Allowed (see general restrictions a...

ARE GAMBLING ORGANIZERS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Allowed (but no direct advertising of gambling ) AUSTRIA An appraisal of the admissibility of advertising gambling activities can only be done for every individual case. BOSNIA Allowed (see general restrictions above­) BULGARIA Allowed (but no direct advertising of gambling games ) CROATIA Allowed (see general restrictions above­) CZECH REPUBLIC Allowed (see general restrictions above­) DENMARK Prohibited ESTONIA Allowed (see general restrictions above­) FRANCE Prohibited (except the games promoted by “Française des jeux”) FINLAND Prohibited (except the games promoted by state owned “Veikkaus Oy”, “RAY ry” or “Finntoto Oy”­) GEORGIA Allowed (but the company engaged in gambling business cannot be the sponsor ...