The Research Blog

PRODUCT PLACEMENT ALBANIA Allowed (see general restrictions above¬) AUSTRIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes BOSNIA Allowed (see general restrictions above¬) BULGARIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CROATIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CZECH REPUBLIC Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes DENMARK Prohibited ESTONIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes FRANCE Prohibited FINLAND Allowed in cinematographic works, TV-series, sports programmes and light entertainment program...

DEFINITIONS TELEVISION ADVERTISING Any form of announcement broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking or natural person in connection with a trade, business, craft or profession in order to promote the supply of goods or services, including immovable property, rights and obligations, in return for payment. It must be i) easily recognisable, ii) distinguished as such by auditory and visual means (though this principle should not prevent the use of new advertising techniques such as split screen), and should, where possible, iii) not be isolated (apart from broadcast sports events). SPONSORSHIP Any contribution made by public or private undertakings or natural persons not engaged in providing audiovisual media services* or in the production of audiovisual works, to the financing of audiovisual media services or programmes with a view to promoting their ...