The Research Blog

Big Data and Smart Cities What defines Helsinki and other smart cities is their tendency to transparency and openness. Open data available and for free use equals transparency and open governability which in turn makes for an open city. An open city is a smart city. There are four pillars that define a smart city: 1. Local 2. Sustainable 3. Social 4. Healthy A smart city is an experienced design with a common goal of making people happy. It is a way of life for the city where it determines how decisions are made and how the city interacts with its citizens. Some of the key elements are decentralisation, hierarchically flattening and increased engagement,  this increases the energy at work and allows for crowdsourcing from the citizens who at the end of the day are the users of the city. It is all about optimization of resources and infrastructures with a goal of syncing offer and demand. However, in order to achieve a highly optimal smart city we need digitally skilled...

Needed items (in english and spanish): 1.      Tag line 2.      Logline 3.      Synopsis 4.      Film Datasheet (Country of Origin, total Budget, Release date, Genre, etc) 5.      Awards information 6.      Director Biography 7.      Director Statement (Brief paragraph explaining your motives for making the film) 8.      Actors Biographies 9.      Key Crew Biographies 10. Production notes 11. Press list (Noteworthy sound bites from press mentions and list of mentions in the press) 12. Sales Info (Distributors, Countries sold, available rights, Agents, etc) 13. Social Media list (and include a list of tags) 14. Artistic Datasheet (Talent Credits) 15. Technical Datasheet (Crew Credits) 16. Full Credits Theatrical Release Date: Overall Strategy 1.  ...

Information on Starting a Company Forms of Entrepreneurship: 1. New Business Idea 2. Existing Business Idea 3. Buying a business 4. Franchisee 5. Part Time 6. Stockholder 7. Team Entrepreneurship 8. Sole trader There are many factors that influence the form of entrepreneurship, some of the key ones are: Number of founders Continuity of operations (time in business) Need for capital and its availability Attitude of investors Responsibilities and decision making Profit sharing Taxation A sole trader can be a family wedded spouse. In a partnership there are no shares and the partners own 100% of the business. When it is general or limited you own the percentage of the amount invested.  Business Idea: Your business idea needs to be able to successfully answer the following questions: What?  For whom?  How?  What products or services?  What issues are you solving?  What are the measurable benefits? Who a...

How a door to door sales “boiler room” type company is run: These types of companies are based on a foundation of the creation of value. There are a lot of people in the world who have no aspirations in life and the power of becoming a salesperson can be very inspiring to them. The sales company usually tend to focus on the development of these individuals in order to create wealth for the company and for the individual. Stage 1 Learning the basics Cycle of development: Office Routine Law of Averages 5 Steps Stop Sign Theory Impulse Factors 8 Steps Impulse Curve Rehash 3 R’s 3 F’s Office Pride Retraining new sales people: Repetition is a key component to become a great salesman. For this reason retraining is a key ingredient for success. Retraining is the backbone of the business and helps develop people, this is fundamental in order to achieve growth, stability and opportunity. Step 1: Morning: The morning rituals are the mo...

THEATRICAL DISTRIBUTION WORLDWIDE: In this day where globalization is becoming more common, the majors are taking two sides as to how they release and market their films. On one hand, there is the traditional way, which separates international and domestic distribution, mainly because of cultural issues. This means that a film needs to be marketed differently depending on the country it is being released in. Not only this, but it also looks into the content, the film itself, to see how it must be sold and who are the targeted audiences. On the other hand, we have a new global economy where culture globalization is become more and more intense. The U.S. which is the largest exporter of copyrighted intellectual property and the majors who are mostly responsible for this, are determined to treat the world the same. Instead of selling a film country by country and localizing the marketing, which is how most international executives think it should be done. The trend is for a day a...

STORYTELLING EVOLUTION TO VR For the most part, storytelling has always been a passive experience from the beginning. If you were to jot down on a timeline it would look something like this: People gather around the fire to tell stories. Radio narrator, the listener is not involved. TV, Visual Elements and with it the experience comes with more isolation. Gaming / Mobile: Although there is added interaction it brings more isolation and aggregation. Home VR, is an isolated experience, although becomes being active. Out of Home VR is active and social storytelling where the viewer is a participant in the telling of the story. VR focuses on converting the audience member into a participant. The audience can see, hear and form the story of what they want. The key in this type of storytelling is to take care of camera, rely on the emotional pull and influence only, not direct.