The Research Blog

TV BIBLE: A bible is the blueprint for a TV series. It is important to distinguish between a proper paper format bible, a writer’s guide bible and a sale bible: Paper format bible consists of all elements needed to create the TV series, including production timelines, set decorations, budgets, etc. You can advance it as much as possible, the key is that the most advance it is the easier it will be for the crew to successfully create the show. Paper format bibles are confidential and to be used internally. Paper formats are an asset and could be sold as is to a production company to develop. The writer’s guide bible only includes elements relevant to the screenwriters. So basically character bios, theme, storylines, synopsis, etc. The sale bible is a reduced version of the paper format bible which you use to sell the TV show. It is kind of like the pitch deck of the show. It should have enough to give a feel for what the show will be like but not too much. The bibles ar...

Learning the basics Cycle of development: Office Routine Law of Averages 5 Steps Stop Sign Theory Impulse Factors 8 Steps Impulse Curve Rehash 3 R’s 3 F’s Office Pride How to sell door to door: When approaching a cold door sale scenario there are basic steps within the first thirty seconds that need to be taken in order to be able to proceed with the sale. These are very important as they are the basis for the first impression and could make or break a sale. Step 1: Introduction: The key to a proper introduction is to create comfort. Smile: It creates a mirror effect on your listener. Eye Contact: Keep and maintain eye contact, it creates a feeling of trust. Excitement: Excitement is contagious and allows you to bring the listener to your energy level. It also builds impulse. Step 2: Short Story. K.I.S.S. The key for the short story step is the KISS Factor. KISS stands for Keep It Short and Simple. Qual...

How to sell something infomercial style. An infomercial is a TV commercial that urges a direct response from the viewer. It is one of the most effective ways of selling a product on television as the sales happen directly during or after the airing and therefore the effectiveness of the infomercial can be measured on amount of sales. The infomercial is designed to play with the psychology of the audience. It is a very effective way of selling since its foundation is based on entertainment and its focus is on problem solving. There is a specific method for selling through infomercials that has been polished and is proven to work. There are specific sets of steps that need to be taken in order to maximize the effectiveness of the infomercial. The steps are: Entertain. Do not appear to be selling something to the audience but rather focus on entertaining with your pitch. Problem - Solution. Point out a problem that the average person can relate to, it doesn’t hav...