The Research Blog

Stages of Advertisement Ad Cycle There are three stages of advertisement of ad cycles: Pioneering: When you are selling something new, you are finding your market. Competitive: Mine is better than yours, established market Retentive: Keep reminding people you exist. There is an established market and you are one of the big companies in that market.

Hello Mr./Mrs.____________________     This is _______________________calling from X   How are you today?   FANTASTIC!!   We’re the company that is sending you the new X Program currently featured in X and for trying Y for 60 Days, RISK FREE, we are giving you a free Z and over $XX of ABC checks free to be used anytime you wish! Now, before I mail this out , are you still at____________________? PERFECT!! I would also like to give you our toll-free number in case you have any questions about your program.   The toll free number is 1-800-XXX-XXXX. I need to verify the current expiration date on your visa or mastercard, the one that starts with a 4 or 5 and I’ll hold while you get that.   Also, grab a pen and paper so you can take down my information and we’ll get you set up!! GET CC # AND CVV2 NUMBER Now_____________, remember there is no obligation to join.   The $XXX.XX or $XX per month will be charged to your card a...

How a door to door sales “boiler room” type company is run: These types of companies are based on a foundation of the creation of value. There are a lot of people in the world who have no aspirations in life and the power of becoming a salesperson can be very inspiring to them. The sales company usually tend to focus on the development of these individuals in order to create wealth for the company and for the individual. Stage 1 Learning the basics Cycle of development: Office Routine Law of Averages 5 Steps Stop Sign Theory Impulse Factors 8 Steps Impulse Curve Rehash 3 R’s 3 F’s Office Pride Retraining new sales people: Repetition is a key component to become a great salesman. For this reason retraining is a key ingredient for success. Retraining is the backbone of the business and helps develop people, this is fundamental in order to achieve growth, stability and opportunity. Step 1: Morning: The morning rituals are the mo...

Leadership, what does it take to be a true leader: Impeccable winning attitude: JUICE: Join Us In Creating Enthusiasm. Always talk positives, this rubs off. If you are not part of the solution you are part of the problem. Willingness to understand that sacrifice is part of success. Time and work ethics, responsibility and focus. The need for persistence to push through tough times. I don’t care what you did yesterday, what are you going to do today? I don’t care what you did today, what are you going to do tomorrow? Love what you do. And if not learn to love it. Enjoying what you are doing, to the point where you want to be here and can’t wait to get here. Success is the journey that gets you there. You can’t have your cake and eat it too, you have to learn to pay the price. Put your pride aside. Become a problem solver. Focus on finding solutions to problems. Know how to honestly overcome negatives in everything you do and how to adapt to the situations. Learn how to de...

Learning the basics Cycle of development: Office Routine Law of Averages 5 Steps Stop Sign Theory Impulse Factors 8 Steps Impulse Curve Rehash 3 R’s 3 F’s Office Pride How to sell door to door: When approaching a cold door sale scenario there are basic steps within the first thirty seconds that need to be taken in order to be able to proceed with the sale. These are very important as they are the basis for the first impression and could make or break a sale. Step 1: Introduction: The key to a proper introduction is to create comfort. Smile: It creates a mirror effect on your listener. Eye Contact: Keep and maintain eye contact, it creates a feeling of trust. Excitement: Excitement is contagious and allows you to bring the listener to your energy level. It also builds impulse. Step 2: Short Story. K.I.S.S. The key for the short story step is the KISS Factor. KISS stands for Keep It Short and Simple. Qual...

How to sell something infomercial style. An infomercial is a TV commercial that urges a direct response from the viewer. It is one of the most effective ways of selling a product on television as the sales happen directly during or after the airing and therefore the effectiveness of the infomercial can be measured on amount of sales. The infomercial is designed to play with the psychology of the audience. It is a very effective way of selling since its foundation is based on entertainment and its focus is on problem solving. There is a specific method for selling through infomercials that has been polished and is proven to work. There are specific sets of steps that need to be taken in order to maximize the effectiveness of the infomercial. The steps are: Entertain. Do not appear to be selling something to the audience but rather focus on entertaining with your pitch. Problem - Solution. Point out a problem that the average person can relate to, it doesn’t hav...