The Research Blog

Nuevos Soportes y apps: 1. Desarrollo de la idea y definición del proyecto. 2. Ejecución del proyecto. 2.1 Desarrollo del producto: - Look and Feel - Funcionalidad -Valores Comerciales -Sociabilidad 2.2 Diseño de la comercialización: - Campania de comunicación. - Inversión publicitaria (Mínimo un 1% del gasto se debe dedicar a la publicidad). - Definición del producto - Publico Objetivo. - Campania de Medios. - Acciones comerciales. - Diferencias con la competencia. - Campaña publicitaria (mailing, rueda de prensa, nota de prensa, etc). - Presupuestos. Analisis del Mercado: 1. Entorno regulatorio. - Tema jurídico: leyes que afectan al sector. 2. Entorno macroeconomico del pais: - Los datos de la economía se pueden encontrar en el BBVA o en cualquier banco. Lo más importante es el ipc. 3. Entorno macroeconómico del sector. 4. Analisis del sector audiovisual.

Starting a business in Finland Finland has a lot of support for entrepreneurship with advisors and courses free of charge that will help you in establishing your business.  http://www.yrityshelsinki.fi/en The Yritys can give assistance for pretty much anything to do with setting up a business in Finland. I went to see them as I wanted a start up grant, and they advised me. First, they pointed me to the site for creating a business plan: https://liiketoimintasuunnitelma.com/index.php This site allows you to create a structured plan, not omitting anything. I made an appointment to see them and they have some nifty spreadsheets where they just put in your estimates and it comes up with the whole cashflow forecast. They also do lot of evening workshops for various aspects of business, such as sales, marketing, accounts, employment law,  etc, and these are free and in English. They also have lists of accountants and lawyers and can assist with finding incubation of...

NAMING (CODING) CONVENTION: One of the main problems of not having a proper naming convention is that if a file gets misfiled it is pretty much lost or it might take a long time to find. For this reason the naming convention needs to fulfill two things: 1.      A person must be able to determine where the file belongs just by seeing the name of the file, so if the file is misplaced it will be easy to spot. Also if you were to remove the folder structure the file’s name would still follow the folder convention so it could be classified without the use of folders. 2.      It must make it easy to determine what the file is just by seeing the name of the file. This would also be beneficial for searches with the search box as it would bring back all related files. For this reason the naming convention will follow the folder structure and also determine what it is. We will be using an alpha numeric code that could be supported by ASCII so w...

How to create an Asset Management System for your files When you do not have a proper system for managing your files, you end up wasting a lot of time searching for files and often you end up losing files. A naming convention which will be described in a new post shall accompany the system as it is an integral part of it. In order to be as efficient as possible, it is best if a system is approved beforehand to be able to comply with immediately, thus saving time and money.   Objective: 1.      To organize and classify all media assets in an archive that is simple and efficient. 2.      To develop a system that allows the quick search and recovery of files. 3.      To establish criteria for everyone to follow to archive material that will avoid unnecessary storage costs as well as lost time in the search and recovery. To assist with the establishment of these criteria a document will be created explaining the...

Ejemplos de advertainment : My yard goes Disney http://www.youtube.com/watch?v=i2-hJ_aDaFs Pepsi Smash: http://www.youtube.com/watch?v=HtWOkkhhKcE Victoria´s Secret Fashion Show: http://www.youtube.com/watch?v=pdTmPAg-MYY Green up your life: (British Gas): http://www.youtube.com/watch?v=pBUUKDFFvmM Christmas at Walt Disney World: http://www.foodnetworktv.com/tv-shows/christmas-at-walt-disney-world.html Commentary from Ogilvy from 2008: http://www.youtube.com/watch?v=PTkibhF-6u4