The Research Blog

Ejemplos de advertainment : My yard goes Disney http://www.youtube.com/watch?v=i2-hJ_aDaFs Pepsi Smash: http://www.youtube.com/watch?v=HtWOkkhhKcE Victoria´s Secret Fashion Show: http://www.youtube.com/watch?v=pdTmPAg-MYY Green up your life: (British Gas): http://www.youtube.com/watch?v=pBUUKDFFvmM Christmas at Walt Disney World: http://www.foodnetworktv.com/tv-shows/christmas-at-walt-disney-world.html Commentary from Ogilvy from 2008: http://www.youtube.com/watch?v=PTkibhF-6u4

PRODUCT PLACEMENT ALBANIA Allowed (see general restrictions above¬) AUSTRIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes BOSNIA Allowed (see general restrictions above¬) BULGARIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CROATIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CZECH REPUBLIC Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes DENMARK Prohibited ESTONIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes FRANCE Prohibited FINLAND Allowed in cinematographic works, TV-series, sports programmes and light entertainment program...

ARE POLITICAL ORGANISATIONS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Prohibited AUSTRIA Allowed (see general restrictions above¬) BOSNIA Allowed (see general restrictions above¬) BULGARIA Prohibited CROATIA Allowed only during the election campaign, in accordance with the special law. CZECH REPUBLIC Prohibited (with some exceptions) DENMARK Prohibited ESTONIA Allowed (see general restrictions above¬) FRANCE Prohibited FINLAND Allowed (see general restrictions above¬) GEORGIA Prohibited GERMANY Prohibited. However it is disputed whether this ban is still legitimate. It remains to be seen how the new Directive for Advertising and Sponsoring will solve the problem GREECE Allowed (see general restrictions above¬) HUNGARY ...

ARE RELIGIOUS/ATHEIST ORGANISATIONS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Prohibited AUSTRIA Allowed (see general restrictions above¬) BOSNIA Allowed (see general restrictions above¬) BULGARIA Prohibited CROATIA Allowed (see general restrictions above¬) CZECH REPUBLIC Prohibited DENMARK Prohibited ESTONIA Allowed (see general restrictions above¬) FRANCE Allowed (see general restrictions above¬) FINLAND Allowed (see general restrictions above¬) GEORGIA Allowed (see general restrictions above¬) GERMANY Prohibited GREECE Prohibited HUNGARY Allowed (see general restrictions above¬) ISRAEL Prohibited ITALY Allowed (see general restrictions above¬) KAZAKHSTAN Allowed (see general restrictions above-) MACEDONIA Allowed (see general restrictions a...