The Research Blog

Stages of Advertisement Ad Cycle There are three stages of advertisement of ad cycles: Pioneering: When you are selling something new, you are finding your market. Competitive: Mine is better than yours, established market Retentive: Keep reminding people you exist. There is an established market and you are one of the big companies in that market.

BREAKS INSIDE PROGRAMS ID, (channel logo) Auto-promos Advertising curtain (Bumpers) Advertising Auto-promos Bumper (What are we watching) BREAKS BETWEEN PROGRAMS Next or Two stacks (depends) Auto-promo Advertising curtain (Bumpers) Advertising Auto-promo Legal warning If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together. INSERTING PROMOS: Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming. It is important to promote inside the prime-time the next day’s prime-time series. When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials. If the schedule is very tight and there is no advertising in the break   we can simply leave i...

STREET TEAM Street teams are a great marketing tool to utilize fan bases. Popularized by bands decades ago, the street team allows you to communicate with your core audience and expand your reach towards their network.  Objective: To support and strengthen our fan events around the world and to amplify our notoriety outwards from the core circle of fans to wider circles and to create hype and word of mouth in order to support the release of a film or album. Proposal: All Fan events will be organized between the organization and a local distributor. In order to play all our cards and to utilize all our available resources we want to involve the core fan base. With the excuse of the Fan premieres that we will organize around the world we can begin creating excitement among our fans. An event can be a physical event but may also mean the release of an album or a film.  In relation to PR / Marketing we will then have the local distributor promoting through t...

OFF AIR EVENTS GENERAL RULES IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE ? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”) ·      In  France it’s prohibited . ·      The program title may consist of a reference to the name of trademark organizing the event, but may not inc lude calls to action: for example, the invitation to visit the web-site or to acquire goods or services, etc. ·      The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement . ·      The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken) ·      The owner of the trademark used in the title ca...

PRODUCT PLACEMENT ALBANIA Allowed (see general restrictions above¬) AUSTRIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes BOSNIA Allowed (see general restrictions above¬) BULGARIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CROATIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CZECH REPUBLIC Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes DENMARK Prohibited ESTONIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes FRANCE Prohibited FINLAND Allowed in cinematographic works, TV-series, sports programmes and light entertainment program...

ARE RELIGIOUS/ATHEIST ORGANISATIONS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Prohibited AUSTRIA Allowed (see general restrictions above¬) BOSNIA Allowed (see general restrictions above¬) BULGARIA Prohibited CROATIA Allowed (see general restrictions above¬) CZECH REPUBLIC Prohibited DENMARK Prohibited ESTONIA Allowed (see general restrictions above¬) FRANCE Allowed (see general restrictions above¬) FINLAND Allowed (see general restrictions above¬) GEORGIA Allowed (see general restrictions above¬) GERMANY Prohibited GREECE Prohibited HUNGARY Allowed (see general restrictions above¬) ISRAEL Prohibited ITALY Allowed (see general restrictions above¬) KAZAKHSTAN Allowed (see general restrictions above-) MACEDONIA Allowed (see general restrictions a...