The Research Blog

Ejemplos de advertainment : My yard goes Disney http://www.youtube.com/watch?v=i2-hJ_aDaFs Pepsi Smash: http://www.youtube.com/watch?v=HtWOkkhhKcE Victoria´s Secret Fashion Show: http://www.youtube.com/watch?v=pdTmPAg-MYY Green up your life: (British Gas): http://www.youtube.com/watch?v=pBUUKDFFvmM Christmas at Walt Disney World: http://www.foodnetworktv.com/tv-shows/christmas-at-walt-disney-world.html Commentary from Ogilvy from 2008: http://www.youtube.com/watch?v=PTkibhF-6u4

How to get your startup funded There are three things that make your startup fundable: Team Product Market Fit TEAM: Investors are attracted to professional teams with good attitude that will execute and do everything within their means to make the business work. It is also essential that the team complements and works well with each other. A tam is usually composed of Leader Sales & Marketing Developer or Product Specialist PRODUCT: The product is the presentation card for the business. It is the business card you use to show to potential funders. MARKET FIT: Should comply with this: Scalable: Making hypergrowth possible Validated: Customers are paying or are willing to pay for your product Whether market is crowded or not The total addressable market needs to be big enough (usually one billion) also must be accessible (what you can reach) For funding startups use Venture Capital (VC) and Angels who usually want 20% of the business. VC's an...

AUDIOVISUAL FINLAND from the Powow Animation Conference Series: As of 2017 the Finnish Government is legislating to insert an audiovisual incentive fund that will offer a 25% cash rebate to audiovisual productions. This is not a tax incentive but a cash rebate. The system will be an open application submission process with no deadlines. The idea is for Tekes to administer. In order to qualify there must be a distribution deal in place. The projects will run through a cultural test to prove its worthiness. With this, the rebate excludes: Commercials, Soap Operas and reality shows. In order to qualify an EU Language must be used in the content. There are also minimum expenditures in Finland in order to qualify. For Feature films the minimum is €150K, for Documentaries €50K and for Fiction or Animation Series €250K. The eligible costs will most likely be local services, salaries and goods, however the list is still in the making. There is also a minimum budget for the project, so i...