The Research Blog

OFF AIR EVENTS GENERAL RULES IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE ? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”) ·      In  France it’s prohibited . ·      The program title may consist of a reference to the name of trademark organizing the event, but may not inc lude calls to action: for example, the invitation to visit the web-site or to acquire goods or services, etc. ·      The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement . ·      The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken) ·      The owner of the trademark used in the title ca...

DEFINITIONS TELEVISION ADVERTISING Any form of announcement broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking or natural person in connection with a trade, business, craft or profession in order to promote the supply of goods or services, including immovable property, rights and obligations, in return for payment. It must be i) easily recognisable, ii) distinguished as such by auditory and visual means (though this principle should not prevent the use of new advertising techniques such as split screen), and should, where possible, iii) not be isolated (apart from broadcast sports events). SPONSORSHIP Any contribution made by public or private undertakings or natural persons not engaged in providing audiovisual media services* or in the production of audiovisual works, to the financing of audiovisual media services or programmes with a view to promoting their ...