Linear Pay TV Scheduling
BREAKS INSIDE PROGRAMS ID, (channel logo) Auto-promos Advertising curtain (Bumpers) Advertising Auto-promos Bumper (What are we watching) BREAKS BETWEEN PROGRAMS Next or Two stacks (depends) Auto-promo Advertising curtain (Bumpers) Advertising Auto-promo Legal warning If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together. INSERTING PROMOS: Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming. It is important to promote inside the prime-time the next day’s prime-time series. When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials. If the schedule is very tight and there is no advertising in the break we can simply leave i...