The Research Blog

CROWDFUNDING: NOTES FROM THEKICKSTARTERGUY.COM CONFERENCE Key notes: Tell a story that is personal. The best way to sell something is to tell a story, if you can tell a story that can connect with your audience, the chances of success will increase dramatically. There are certain timeframes that increase your chances of success: Best day to launch is on a Tuesday at 11am local time. It is best to launch in the middle of the month, always trying to avoid holidays. For film crowdfunding it is best to keep the campaign no longer than 30 to 40 days. The amount you should ask as threshold is the least amount you need to be able to create the project. So the least amount is the best amount, anything over will contribute to creating a better project. Also, always have a stretch goal ready so when the target is hit you can rehash for more money. If you are crowdfunding for a product, it is extremely important to do the research and figure out how much it costs to create the product, ...

How to create a successful crowdfunding campaign: The number one thing to keep in mind is that the success of your campaign is based on prep. A lot of campaigns are unsuccessful and the number one reason is that they were not prepared. Campaigns are composed by a series of elements that are pretty much indispensable. Primary elements: Video, the video is the most important element to your crowdfunding campaign, This is where the audience will get to know you and your project. It is important to connect with the audience and in order to do this, you should tell a story. The first 30 seconds of the video are the most important, if you are unable to hook somebody within these first 30 seconds of the video you will have probably lost them. The most efficient way to structure the video is: Hook: First 30 seconds Story: From 30 seconds to about 2:30 Passion: This is where you express why you want to achieve the project. 2:30 to 3:30 Ask: Then you would ask for p...