GIGGLEBUG CASE STUDY
GIGGLEBUG CASE STUDY From the Animation Powow Conference Series: Gigglebug is a positive IP brand for kids, its core concept is that laughter is contagious. It started out as an ipad and then expanded into a 360° brand having anywhere from music albums, books, apps and a TV show. The key to building intellectual brands like these is to always develop the core idea first, make sure it is solid and scalable, then expand. In the case of gigglebug they had spent around €200K up to the launch of the app and the pilot season on TV for Yle composed of 10 Episodes of 5 Minutes. With regards to software, they use TV Paint for the animation and then export as image sequences for the app and as adobe after effects files for composing for the TV show.