The Research Blog

BREAKS INSIDE PROGRAMS ID, (channel logo) Auto-promos Advertising curtain (Bumpers) Advertising Auto-promos Bumper (What are we watching) BREAKS BETWEEN PROGRAMS Next or Two stacks (depends) Auto-promo Advertising curtain (Bumpers) Advertising Auto-promo Legal warning If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together. INSERTING PROMOS: Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming. It is important to promote inside the prime-time the next day’s prime-time series. When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials. If the schedule is very tight and there is no advertising in the break   we can simply leave i...

Sample Theatrical Release Marketing Plan 1.      Poster 2.      Release: a.      Release Date b.      Copies c.      Core Target and opportunities 3.      Framing: We need to decide how we frame and sell this film. Is it Action-Adventure, Political satire, Female empowerment etc.   We need to make sure that we have an unified message. Everybody communicates the same. 4.      Competition: What similar films will be releasing around our dates. We need to decide what type of release strategy we want.   5.      Tie-Ins: Try and find strategic partners in order to have tie-ins that will allow to create branding around the release of the film. For instance, the popcorn containers in theaters. Maybe they could be done with a sponsor or two. Please turn off your cellphones clip in screens. Fast Food children'...

SAMPLE WORKFLOW FOR ASSETS: These are only examples to illustrate the path or workflow a file follows. Video Assets: 1.       Video is recorded on the camera into an SD Card for example. 2.       The SD files are exported from the card on a computer internal Hard Drive. 3.       The files are relabeled according to the naming convention (See previous post). 4.       A copy of these files is then archived in the Film’s Raw Video folder. 5.       A copy of the files should remain in the computer’s hard Drive if these files are used for editing. 6.       After editing, video files are then exported according to the naming convention. 7.       Files are then stored in the film’s edited video folder for access and use. Photographic Assets: Same as for video. It is very important that t...

NAMING (CODING) CONVENTION: One of the main problems of not having a proper naming convention is that if a file gets misfiled it is pretty much lost or it might take a long time to find. For this reason the naming convention needs to fulfill two things: 1.      A person must be able to determine where the file belongs just by seeing the name of the file, so if the file is misplaced it will be easy to spot. Also if you were to remove the folder structure the file’s name would still follow the folder convention so it could be classified without the use of folders. 2.      It must make it easy to determine what the file is just by seeing the name of the file. This would also be beneficial for searches with the search box as it would bring back all related files. For this reason the naming convention will follow the folder structure and also determine what it is. We will be using an alpha numeric code that could be supported by ASCII so w...

OFF AIR EVENTS GENERAL RULES IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE ? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”) ·      In  France it’s prohibited . ·      The program title may consist of a reference to the name of trademark organizing the event, but may not inc lude calls to action: for example, the invitation to visit the web-site or to acquire goods or services, etc. ·      The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement . ·      The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken) ·      The owner of the trademark used in the title ca...

PRODUCT PLACEMENT ALBANIA Allowed (see general restrictions above¬) AUSTRIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes BOSNIA Allowed (see general restrictions above¬) BULGARIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CROATIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CZECH REPUBLIC Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes DENMARK Prohibited ESTONIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes FRANCE Prohibited FINLAND Allowed in cinematographic works, TV-series, sports programmes and light entertainment program...