The Research Blog

BREAKS INSIDE PROGRAMS ID, (channel logo) Auto-promos Advertising curtain (Bumpers) Advertising Auto-promos Bumper (What are we watching) BREAKS BETWEEN PROGRAMS Next or Two stacks (depends) Auto-promo Advertising curtain (Bumpers) Advertising Auto-promo Legal warning If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together. INSERTING PROMOS: Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming. It is important to promote inside the prime-time the next day’s prime-time series. When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials. If the schedule is very tight and there is no advertising in the break   we can simply leave i...

OFF AIR EVENTS GENERAL RULES IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE ? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”) ·      In  France it’s prohibited . ·      The program title may consist of a reference to the name of trademark organizing the event, but may not inc lude calls to action: for example, the invitation to visit the web-site or to acquire goods or services, etc. ·      The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement . ·      The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken) ·      The owner of the trademark used in the title ca...

ARE GAMBLING ORGANIZERS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Allowed (but no direct advertising of gambling ) AUSTRIA An appraisal of the admissibility of advertising gambling activities can only be done for every individual case. BOSNIA Allowed (see general restrictions above­) BULGARIA Allowed (but no direct advertising of gambling games ) CROATIA Allowed (see general restrictions above­) CZECH REPUBLIC Allowed (see general restrictions above­) DENMARK Prohibited ESTONIA Allowed (see general restrictions above­) FRANCE Prohibited (except the games promoted by “Française des jeux”) FINLAND Prohibited (except the games promoted by state owned “Veikkaus Oy”, “RAY ry” or “Finntoto Oy”­) GEORGIA Allowed (but the company engaged in gambling business cannot be the sponsor ...

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Branding and Brand Protection When starting a business it is always good to be aware of your brand and always try to protect it as soon as possible. There ways to protect the brand and there are ways to discourage others from using it. The first step to take when considering how to brand your business is to make sure the brand you want to use is available. A great tool to check this is: www.searchabrand.com It will tell you if the brand is being used and where. It is also a great resource to help you in finding a great brand for your business. You should always check your brand before establishing the company in order to avoid problems down the line. In exit situations for a company, the company buying your business will also want to own the brand, trademark and social accounts of your business, for this reason it is extremely important to claim ownership of it as soon as possible. A Yield trademark which costs around €1500 will cover all Europe and Great Britain. Besides t...