HOW TO SELL SOMETHING INFOMERCIAL STYLE
How to sell something infomercial style. An infomercial is a TV commercial that urges a direct response from the viewer. It is one of the most effective ways of selling a product on television as the sales happen directly during or after the airing and therefore the effectiveness of the infomercial can be measured on amount of sales. The infomercial is designed to play with the psychology of the audience. It is a very effective way of selling since its foundation is based on entertainment and its focus is on problem solving. There is a specific method for selling through infomercials that has been polished and is proven to work. There are specific sets of steps that need to be taken in order to maximize the effectiveness of the infomercial. The steps are: Entertain. Do not appear to be selling something to the audience but rather focus on entertaining with your pitch. Problem - Solution. Point out a problem that the average person can relate to, it doesn’t hav...