Sample Theatrical Release Marketing Plan
Sample Theatrical Release Marketing Plan 1. Poster 2. Release: a. Release Date b. Copies c. Core Target and opportunities 3. Framing: We need to decide how we frame and sell this film. Is it Action-Adventure, Political satire, Female empowerment etc. We need to make sure that we have an unified message. Everybody communicates the same. 4. Competition: What similar films will be releasing around our dates. We need to decide what type of release strategy we want. 5. Tie-Ins: Try and find strategic partners in order to have tie-ins that will allow to create branding around the release of the film. For instance, the popcorn containers in theaters. Maybe they could be done with a sponsor or two. Please turn off your cellphones clip in screens. Fast Food children'...