The Research Blog

USP El USP es el Unique Selling Proposition. en los formatos televisivos el USP debe ser: - Novedoso - Lleno de suspense y tensión - Barato El MSP es el Multiple Selling Propositions. Debe quedar claro: 1. Como se diferencia del resot 2. Enfocado en entregar lo prometido.

Key Takeaways from The Comic Toolbox by John Vorhaus Comedy is truth and pain. The truth must speak directly to the audience while the pain is an exaggeration of it that will make it comedic. Comic premise is the gap between comic reality and real reality. Think of what is expected and then insert the opposite. Comedy deals with people's expectations, disrupting them. Three levels of comic conflict: 1. Man versus nature (Global conflict) 2. Man versus man (interpersonal or local conflict). Comic character versus normal character or comic characters in opposition. 3. Man versus himself (inner conflict) COMIC CHARACTERS: 1. Comic perspective: Unique way of looking at his world. 2. Flaws: distance the character from the audience. 3. Humanity: Closeness between the character and the audience. 4. Exaggeration: On all three: the comic perspective, flaws and humanity. COMIC TOOLS: - Clash of context: Takes something out of its usual place and sticks it where it doesn...

Fundamentos de una retransmisión deportiva La generación de la señal En los eventos deportivos lo normal es una señal pool, pero a veces algunos canales decien añadir cámaras propias para personalizar mas y mejorar la señal pool. Los detalles son los que dan ritmo a la transmisión deportiva. El sonido ambiente complementa a la señal de video. La cámara se suelen posicionar en el estadio sobre un practicable, que es como un andamio para que estén elevadas. A esta señal se le añade la rotulación. Hay dos empresas en España especialistas en rotulación y estadísticas: NSL y GECA Sport.

BREAKS INSIDE PROGRAMS ID, (channel logo) Auto-promos Advertising curtain (Bumpers) Advertising Auto-promos Bumper (What are we watching) BREAKS BETWEEN PROGRAMS Next or Two stacks (depends) Auto-promo Advertising curtain (Bumpers) Advertising Auto-promo Legal warning If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together. INSERTING PROMOS: Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming. It is important to promote inside the prime-time the next day’s prime-time series. When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials. If the schedule is very tight and there is no advertising in the break   we can simply leave i...

Ejemplos de advertainment : My yard goes Disney http://www.youtube.com/watch?v=i2-hJ_aDaFs Pepsi Smash: http://www.youtube.com/watch?v=HtWOkkhhKcE Victoria´s Secret Fashion Show: http://www.youtube.com/watch?v=pdTmPAg-MYY Green up your life: (British Gas): http://www.youtube.com/watch?v=pBUUKDFFvmM Christmas at Walt Disney World: http://www.foodnetworktv.com/tv-shows/christmas-at-walt-disney-world.html Commentary from Ogilvy from 2008: http://www.youtube.com/watch?v=PTkibhF-6u4

PROCESO: El proceso se basa en las facilidades que nos da Internet y el intercambio de archivos con estudios de doblaje se hace en su mayoría por la ftp. Esto permite un mayor control, puesto que no estamos dispuestos a factores externos. A las distribuidoras se les pide lo siguiente: Betacam Digital Pal 4:3 LB (Letter Box) Format if available. Channel 1 and 2 dialogue Channel 3 and 4 M&E (music and effects) Text less if available Scripts O.V. Running orders. Una vez llega se debe dar de alta en el DAM y mandarlo al control de emisión.  Cuando las cintas llegan a Videoteca se dan de alta en la base de datos, de esta manera se facilita el saber donde están las cintas en cada momento. Versioning: Las cintas se digitaliza, es decir de la cinta se extrae el archivo de audio y el archivo de video. Al video se le agrega el timecode (TC). El archivo de video es en baja resolución. Los archivos se suben a una ftp para los estudios que realiz...

OFF AIR EVENTS GENERAL RULES IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE ? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”) ·      In  France it’s prohibited . ·      The program title may consist of a reference to the name of trademark organizing the event, but may not inc lude calls to action: for example, the invitation to visit the web-site or to acquire goods or services, etc. ·      The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement . ·      The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken) ·      The owner of the trademark used in the title ca...

PRODUCT PLACEMENT ALBANIA Allowed (see general restrictions above¬) AUSTRIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes BOSNIA Allowed (see general restrictions above¬) BULGARIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CROATIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes CZECH REPUBLIC Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes DENMARK Prohibited ESTONIA Allowed in cinematographic works, TV-series, sports programmes and light entertainment programmes FRANCE Prohibited FINLAND Allowed in cinematographic works, TV-series, sports programmes and light entertainment program...

ARE POLITICAL ORGANISATIONS ALLOWED TO SPONSOR TV PROGRAMS? ALBANIA Prohibited AUSTRIA Allowed (see general restrictions above¬) BOSNIA Allowed (see general restrictions above¬) BULGARIA Prohibited CROATIA Allowed only during the election campaign, in accordance with the special law. CZECH REPUBLIC Prohibited (with some exceptions) DENMARK Prohibited ESTONIA Allowed (see general restrictions above¬) FRANCE Prohibited FINLAND Allowed (see general restrictions above¬) GEORGIA Prohibited GERMANY Prohibited. However it is disputed whether this ban is still legitimate. It remains to be seen how the new Directive for Advertising and Sponsoring will solve the problem GREECE Allowed (see general restrictions above¬) HUNGARY ...