THEATRICAL DISTRIBUTION WORLDWIDE
THEATRICAL DISTRIBUTION WORLDWIDE: In this day where globalization is becoming more common, the majors are taking two sides as to how they release and market their films. On one hand, there is the traditional way, which separates international and domestic distribution, mainly because of cultural issues. This means that a film needs to be marketed differently depending on the country it is being released in. Not only this, but it also looks into the content, the film itself, to see how it must be sold and who are the targeted audiences. On the other hand, we have a new global economy where culture globalization is become more and more intense. The U.S. which is the largest exporter of copyrighted intellectual property and the majors who are mostly responsible for this, are determined to treat the world the same. Instead of selling a film country by country and localizing the marketing, which is how most international executives think it should be done. The trend is for a day a...