Sponsorship Rules for Off Air Events

OFF AIR EVENTS

GENERAL RULES

IS IT POSSIBLE TO RE-TRANSMIT AN OFF-AIR EVENT WITH TRADEMARK IN THE TITLE? (E.G. “HEINEKEN JAMMIN FESTIVAL”, “ELECTROLUX MEETS CANNES”)

·     In  France it’s prohibited.

·     The program title may consist of a reference to the name of trademark organizing the event, but may not include calls to action:

for example, the invitation to visit the web-site or to acquire goods or services, etc.

·     The presence/reference of the trademark during the event should not be overbearing and cannot be inserted as product placement.

·     The transmission rights should be acquired from a third party company and not from the company who’s trademark is in the title of the off-air event Heineken Jammin’ Festival: we should acquire rights from a third party and not from Heineken)

·     The owner of the trademark used in the title cannot sponsor the event (eg. Heineken Jammin’ Festival sponsored by Heineken).

IS IT POSSIBLE TO RE-TRANSMIT A SPONSORED OFF-AIR EVENT WHICH DOES NOT INCLUDE THE TRADEMARK IN THE TITLE BUT WILL INCLUDE THE PRODUCTS OF THE SPONSOR?

·     In  France it’s prohibited.

·           The re-transmission of the event may discretely include the products of the sponsor (for example: kitchen stoves and other electric equipment by Electrolux), provided this complies at all times with the rules against SURREPTITIOUS ADVERTISING: no excessive attention, no excessive mention, no zoom, no unnecessary frames of the logo/trademark, no encouragement to the public to purchase the goods of the sponsor.

·           They cannot be inserted as product placement.