USP y MSP

USP

El USP es el Unique Selling Proposition. en los formatos televisivos el USP debe ser:

- Novedoso
- Lleno de suspense y tensión
- Barato

El MSP es el Multiple Selling Propositions. Debe quedar claro:

1. Como se diferencia del resot
2. Enfocado en entregar lo prometido.


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