Nuevos soportes y apps

Nuevos Soportes y apps:

1. Desarrollo de la idea y definición del proyecto.
2. Ejecución del proyecto.
2.1 Desarrollo del producto:
- Look and Feel
- Funcionalidad
-Valores Comerciales
-Sociabilidad
2.2 Diseño de la comercialización:
- Campania de comunicación.
- Inversión publicitaria (Mínimo un 1% del gasto se debe dedicar a la publicidad).
- Definición del producto
- Publico Objetivo.
- Campania de Medios.
- Acciones comerciales.
- Diferencias con la competencia.
- Campaña publicitaria (mailing, rueda de prensa, nota de prensa, etc).
- Presupuestos.

Analisis del Mercado:

1. Entorno regulatorio.
- Tema jurídico: leyes que afectan al sector.
2. Entorno macroeconomico del pais:
- Los datos de la economía se pueden encontrar en el BBVA o en cualquier banco. Lo más importante es el ipc.
3. Entorno macroeconómico del sector.
4. Analisis del sector audiovisual.

Location: Heroica Veracruz, Ver., Mexico

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