When can sponsorship billboards we shown in European TV?

WHEN CAN SPONSORSHIP BILLBOARDS BE SHOWN?

ALBANIA	At the beginning and/or at the end of the program
AUSTRIA	At the beginning and/or end of the program
BOSNIA	At the beginning and/or at the end of the program
BULGARIA	At the beginning and/or at the end of the program and also during the program
CROATIA	Must be shown but not specified where. At the beginning and/or during and/or end of the program
CZECH REPUBLIC	At the beginning and/or during and/or end of the program
DENMARK	At the beginning and/or end of the program.
ESTONIA	At the beginning and/or end of the Program.
FRANCE	At the beginning or at the end of the programme. Mention of the sponsor during the sponsored program is possible in trailers, only if it is discrete and punctual, and if it is identified according to the Decree.
FINLAND	At the beginning or at the end of the programme.
GEORGIA	At the beginning and/or at the end of the program Sponsorship credits must be clearly separated from programmes and sponsorship messages must not contain advertising messages or any appeal to buy the sponsor’s product or service.
GERMANY	Necessarily before and after the entire program. It also may be shown before and after each advertising break.
GREECE	At the beginning or end of the program.
HUNGARY	Before or after the program
ICELAND	Check table below for applicable broadcasting license
ISRAEL	Sponsorship is allowed, however very limited. Please contact legal to confirm modalities.
ITALY	Before and after the entire program. Only if the program lasts more than 45’ can the billboard be shown again.
KAZACHSTAN	Allowed before and/or at the end of the program – not specifically regulated.
MACEDONIA	At the beginning and/or at the end of the program
MONTENEGRO	At the beginning and the end of the program and also at the end and beginning of the program if there is a break.
NETHERLANDS	At the beginning and/or end of the program, also allowed at the beginning or end of breaks during the program.
NORWAY	Check table below for applicable broadcasting license
POLAND	Before OR after the program; also during the program only if: 1) when sponsorship consists in giving prizes to the participants of a contest, game or other form of competition. In this case, two references to the sponsor and an indication of the name of the products constituting the prizes are allowed; or 2) if a programme item or other broadcast is sponsored by providing services consisting in measuring time or processing data.  The sponsor reference may then be provided when presenting the results, time or data processing. In this cas, the reference can be transmitted for up to 8 seconds and its size cannot take up more than 1/16 of the television screen.
PORTUGAL	Must be at the beginning and can also be at the end of the program, also allowed at the beginning and/or end of breaks.
ROMANIA	At the beginning and/or end of the program
RUSSIA	At the beginning (and also at the end) of the program
SERBIA	At the beginning and the end of the program but if the program lasts more than 45 mins, then the sponsorship needs to be notified every 15 mins. In sports and cultural programs: also after each break.
SWEDEN	At the beginning and/or end of the program
SWITZERLAND	At the beginning and/or end of the program
SLOVENIA	At the beginning and at the end of the program
SPAIN	Only before and after advertising breaks
TURKEY	Before and after the entire program and/or advertising breaks
UKRAINE	At the beginning and/or end of the program

IS IT PERMISSIBLE TO SHOW THE URL IN THE BILLBOARDS, ALONGSIDE THE NAME/TRADE MARK OF THE SPONSOR?

(E.G. “SPONSORED BY APPLE - WWW.APPLE.COM”)

ALBANIA	Allowed (see general restrictions above)
AUSTRIA	Allowed (see general restrictions above)
BOSNIA	Allowed (see general restrictions above)
BULGARIA	Allowed (see general restrictions above)
CROATIA	Allowed (see general restrictions above)
CZECH REPUBLIC	Allowed (see general restrictions above)
DENMARK	Allowed (see general restrictions above)
ESTONIA	Allowed (see general restrictions above)
FRANCE	Allowed (see general restrictions above)
FINLAND	Allowed (see general restrictions above)
GEORGIA	Allowed (see general restrictions above)
GERMANY	Prohibited
GREECE	Prohibited
HUNGARY	Allowed (see general restrictions above)
ISRAEL	Sponsorship is allowed, however very limited. Contact a lawyer to confirm modalities.
ITALY	Allowed (see general restrictions above)
KAZAKHSTAN	Allowed (see general restrictions above)
MACEDONIA	Allowed (see general restrictions above)
MONTENEGRO	Allowed (see general restrictions above)
NETHERLANDS	Allowed (see general restrictions above)
NORWAY	Allowed (see general restrictions above)
POLAND	Allowed (see general restrictions above)
PORTUGAL	Allowed (see general restrictions above)
ROMANIA	Allowed (see general restrictions above)
RUSSIA	Allowed (see general restrictions above)
SERBIA	Allowed (see general restrictions above)
SWEDEN	Allowed (see general restrictions above)
SWITZERLAND	Prohibited
SLOVENIA	Allowed (see general restrictions above)
SPAIN	Allowed (see general restrictions above)
TURKEY	Allowed (see general restrictions above)
UKRAINE	Prohibited

 IS IT PERMISSIBLE TO SPONSOR A PROGRAMMING STRAND ?

(E.G.  “PRIME TIME SHOW SPONSORED BY X”)

ALBANIA	Allowed (see general restrictions above)
AUSTRIA	Allowed (see general restrictions above)
BOSNIA	Allowed (see general restrictions above)
BULGARIA	Allowed (see general restrictions above)
CROATIA	Allowed (see general restrictions above)
CZECH REPUBLIC	Allowed (see general restrictions above)
DENMARK	Allowed (see general restrictions above)
ESTONIA	Allowed (see general restrictions above)
FRANCE	Allowed (see general restrictions above)
FINLAND	Allowed (see general restrictions above)
GEORGIA	Allowed (see general restrictions above)
GERMANY	Allowed (see general restrictions above)
GREECE	Allowed (see general restrictions above)
HUNGARY	Allowed (see general restrictions above)
ISRAEL	Sponsorship is allowed, however very limited. Contact a lawyer to confirm modalities.
ITALY	Allowed (see general restrictions above)
KAZAKHSTAN	Allowed (see general restrictions above)
MACEDONIA	Allowed (see general restrictions above)
MONTENEGRO	Allowed (see general restrictions above)
NETHERLANDS	Allowed (see general restrictions above)
NORWAY	Allowed (see general restrictions above)
PORTUGAL	Allowed (see general restrictions above)
ROMANIA	Allowed (see general restrictions above)
RUSSIA	Allowed (see general restrictions above)
SERBIA	Allowed (see general restrictions above)
SWEDEN	Allowed (see general restrictions above)
SWITZERLAND	Allowed (see general restrictions above)
SLOVENIA	Allowed (see general restrictions above)
SPAIN	Allowed (see general restrictions above)
TURKEY	Allowed (see general restrictions above)
UKRAINE	Allowed (see general restrictions above)