Film Release Strategy Template

Needed items (in english and spanish):
  • 1.     Tag line
  • 2.     Logline
  • 3.     Synopsis
  • 4.     Film Datasheet (Country of Origin, total Budget, Release date, Genre, etc)
  • 5.     Awards information
  • 6.     Director Biography
  • 7.     Director Statement (Brief paragraph explaining your motives for making the film)
  • 8.     Actors Biographies
  • 9.     Key Crew Biographies
  • 10. Production notes
  • 11. Press list (Noteworthy sound bites from press mentions and list of mentions in the press)
  • 12. Sales Info (Distributors, Countries sold, available rights, Agents, etc)
  • 13. Social Media list (and include a list of tags)
  • 14. Artistic Datasheet (Talent Credits)
  • 15. Technical Datasheet (Crew Credits)
  • 16. Full Credits



Theatrical Release Date:
Overall Strategy
1.     Develop EPK, press and marketing materials.
a.     Photo Stills (3 Maximum of movie), Director Picture, Main Actor pictures and Key crew pictures.
b.     Tag line, logline, Synopsis
c.      Director Biography
d.     Director Statement (Brief paragraph explaining your motives for making the film)
e.     Actors Biographies
f.      Key Crew Biographies
g.     Film Datasheet (Country of Origin, total Budget, Release date, Genre, etc)
h.     Artistic Datasheet (Talent Credits)
i.       Technical Datasheet (Crew Credits)
j.       Full Credits
k.     Awards information
l.       Production notes
m.   Press list (Noteworthy sound bites from press mentions and list of mentions in the press)
n.     Sales Info (Distributors, Countries sold, available rights, Agents, etc)
o.     Social Media list (and include a list of tags)
2.     Build Social Media Infrastructure
3.     Press Releases
a.     Write Press Release for poster release, trailer release, etc
d.     Send Press releases in bulk to anybody who will pick it up.
e.     Hyper target selected journalists for more curated stories.
f. Trade media,
4.     Poster Release (Press Release, Social Media Action)
5.     Translate trailer into Spanish and maybe subtitle in video file. (Press Release, Social Media action)
6.     Ancillary content for social media (teasers, etc), release gradually.
7.     Featurettes?
Sponsorship Opportunities?
Location: Hollywood, Los Angeles, CA, USA

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