The Research Blog

Learning the basics Cycle of development: Office Routine Law of Averages 5 Steps Stop Sign Theory Impulse Factors 8 Steps Impulse Curve Rehash 3 R’s 3 F’s Office Pride How to sell door to door: When approaching a cold door sale scenario there are basic steps within the first thirty seconds that need to be taken in order to be able to proceed with the sale. These are very important as they are the basis for the first impression and could make or break a sale. Step 1: Introduction: The key to a proper introduction is to create comfort. Smile: It creates a mirror effect on your listener. Eye Contact: Keep and maintain eye contact, it creates a feeling of trust. Excitement: Excitement is contagious and allows you to bring the listener to your energy level. It also builds impulse. Step 2: Short Story. K.I.S.S. The key for the short story step is the KISS Factor. KISS stands for Keep It Short and Simple. Qual...

How to sell something infomercial style. An infomercial is a TV commercial that urges a direct response from the viewer. It is one of the most effective ways of selling a product on television as the sales happen directly during or after the airing and therefore the effectiveness of the infomercial can be measured on amount of sales. The infomercial is designed to play with the psychology of the audience. It is a very effective way of selling since its foundation is based on entertainment and its focus is on problem solving. There is a specific method for selling through infomercials that has been polished and is proven to work. There are specific sets of steps that need to be taken in order to maximize the effectiveness of the infomercial. The steps are: Entertain. Do not appear to be selling something to the audience but rather focus on entertaining with your pitch. Problem - Solution. Point out a problem that the average person can relate to, it doesn’t hav...