Sample Theatrical Release Marketing Plan

Sample Theatrical Release Marketing Plan

1.     Poster
2.     Release:
a.     Release Date
b.     Copies
c.     Core Target and opportunities
3.     Framing: We need to decide how we frame and sell this film. Is it Action-Adventure, Political satire, Female empowerment etc.  We need to make sure that we have an unified message. Everybody communicates the same.
4.     Competition: What similar films will be releasing around our dates. We need to decide what type of release strategy we want. 
5.     Tie-Ins: Try and find strategic partners in order to have tie-ins that will allow to create branding around the release of the film. For instance, the popcorn containers in theaters. Maybe they could be done with a sponsor or two. Please turn off your cellphones clip in screens. Fast Food children's meal. Can we have an exhibition type event somewhere?   
6.     In-theater concession stands: http://www.goldenlinkinc.com/
7.     Marketing towards our strategic partners: Media, Distributors. We need to decide what we are going to do with out strategic partners, whether we want to send them a gift package or something like that. They are the ones who will help us use their infrastructure to increase our reach.
8.     Marketing in theatres: Poster Campaign / Digital screen campaign. Please turn off your cellphones clip. Teaser and trailer timings. First trailer, how long before should it be released. 
9.     Trailer:           
a.     Where to show it first
b.     Exclusive Release with a major outlet to be decided. 
c.     Release Event
d.     Online release everywhere.
10.  Outdoor Marketing: Poster, billboards? Transportation, digital, guerilla activities. Include mock up pictures.
11.  Festivals: Do we want to have the world premiere in a festival? In which?
12.  With distributing films becoming more complex a publicity tours in major cities is always a good idea. Actors, local stars, photocall, etc. It might be interesting in the U.S. to make a University tour. 
13.  Premieres: Theatrical Release of each place.
14.  Internet Partnerships:
a.     Youtube influencers
b.     Ad Campaign
c.     Bloggers
d.     Online outlets: Hollywood Reporter Roundtable.
e.     Generation of content with others.
f.      Red Carpet Live Stream: http://variety.com/2016/film/news/rogue-one-world-live-stream-star-wars-premiere-1201939132/
15.  Press Partnerships: We need to establish a criteria of the type of outlet we want and then target them.
a.     Ad Campaign (Media Reach)
b.     Editorial Support: Positive Reviews, topic discussion, etc
c.     Digital presence
16.  TV Partnerships:
a.     Ad Campaign
b.     Guest Appearances in TV shows. Talk shows, game shows and such.
17.  Public Relations: Dedicated public relations agency or our own publicist.
a.     Invitations to press screenings for influencers, bloggers, journalists and critics.
b.     Interviews organized with the team.
c.     Establishment of game contest?
d.     Controlling our material services towards media.
e.     Collecting information of how film is seen around the globe and reporting it.
18.  Social Media, Community Management: We need to have the messages aligned. Doesn’t have to be the same content but it must be aligned. Determine the hashtag for the film.
a.     Facebook page of the film
                                           i.         Informative material
                                          ii.         Promotional material
                                         iii.         Ad campaign to reach more people
b.     Instagram
c.     Twitter
d.     Youtube
e.     Snapchat?
f.      Other upcoming services.
19.  Non-media Campaign: Massive operation to reach ______________(niche content) enthusiasts by mailing information package with poster and/or other nice give-aways.
20.  Radio Partnerships:
a.     Ad Campaign?
b.     Guest Appearances

21.  Quotes: Critics who watch the film in the press screening should be able to validate the film in their critique. Plus we could also use quotes from fans from twitter and so. 
Location: Hollywood, Los Angeles, CA, USA

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