Linear Pay TV Scheduling

BREAKS INSIDE PROGRAMS

ID, (channel logo)
Auto-promos
Advertising curtain (Bumpers)
Advertising
Auto-promos
Bumper (What are we watching)


BREAKS BETWEEN PROGRAMS

Next or Two stacks (depends)
Auto-promo
Advertising curtain (Bumpers)
Advertising
Auto-promo
Legal warning

If there is no Next and it is not necessary to put in promos or advertising, we put an ID, we never put two IDs together.

INSERTING PROMOS:

Promos must be programmed first vertically, meaning keeping in mind the day’s programming and secondly horizontally, keeping in mind the next day’s programming.

It is important to promote inside the prime-time the next day’s prime-time series.

When the schedule is very tight and there is no advertising you can eliminate the break between programs if these are from the same series. This rule is principally applied in the specials.

If the schedule is very tight and there is no advertising in the break  we can simply leave it with a next and an id. This is not to be applied to breaks inside programs because there must be at least 30 seconds.

Try not to use two generic promos in the same break

Try never to use two promos of the same series even if they are different. If this is not possible the promos must be separated either by advertising or by other promos.

Try not to use two animation promos in the same break.

The most important promos (teaser, prime-time promo) should be placed in the beggining of the break.

Teaser planning:
Depending on the importance of the series the piece can be used from the moment it is done in the same day and slot in which it will air. The presence of this promo must be more intense in the 15 days prior to the premiere. The teaser can be placed exceptionally in the same break but must be divided by an advertising block, they must be placed in the beginning or the end of the break.

The promos with higher importance must be aired in the breaks of the series with maximum audience, independent of its affinity.

There should never be two breaks together with the same promos and in the same order. Someone watching a program will see the same thing twice.

It is important to promote the prime-time slot during repetitions of the same series.


GRID

Programs must start at the same time that is announced especially if they are prime-time programs.


Location: Amsterdam, Netherlands

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