CHARACTERISTICS OF OUT OF HOME VR

CHARACTERISTICS OF OUT OF HOME VR:
There are things that you cannot do in the house with regular VR. This allows for the creation of a new market, a new form of entertainment where customer can pay to have an experience in virtual reality at an out of home location. There is a wide variety of VR, from 180° to 360° wide, mobile / cardboard apps within a room scale. The premium out of home VR allows to take a warehouse scale where you can roam around and physically engage with objects. The out of home will be based on:
  • Social Engagement
  • Freedom to Explore and roam around
  • Highly Sensory
  • Active

Because the medium changes how we tell the story, VR will take storytelling from passive to active. Traditional audiovisual storytelling is based on camera, point of view (POV) and composition. Sometimes you have a computer generated (CG) camera. Then there is camera movement, the lens shots and editorial. Someone who edits the content to create the narrative structure. All these elements change for “out of home” VR where the participant is the VR camera. Content therefore has first person perspective where the viewer has the choice of point of view (POV) (Yaw, roll, pitch).
Location: London, UK

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