Branding and Brand Protection

Branding and Brand Protection

When starting a business it is always good to be aware of your brand and always try to protect it as soon as possible. There ways to protect the brand and there are ways to discourage others from using it. The first step to take when considering how to brand your business is to make sure the brand you want to use is available. A great tool to check this is:

www.searchabrand.com

It will tell you if the brand is being used and where. It is also a great resource to help you in finding a great brand for your business. You should always check your brand before establishing the company in order to avoid problems down the line.

In exit situations for a company, the company buying your business will also want to own the brand, trademark and social accounts of your business, for this reason it is extremely important to claim ownership of it as soon as possible.

A Yield trademark which costs around €1500 will cover all Europe and Great Britain.
Besides the registration the cost of trademark is about €200 a month. As long as you are using it and you pay the fee, the trademark is active. You can register the trademark in Europe and then in other territories. There are no prerequisites to registering a trademark.